Associate Director, Lifecycle Content Lead

Company: Eli Lilly and Company
Location: Indianapolis
Posted on: July 16, 2025

Job Description:

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. Associate Director – Lifecycle Content Lead, U.S. LillyDirect COMPANY OVERVIEW WHO WE ARE LillyDirect, launched in January 2024, is an innovative, industry-first healthcare experience designed to support and empower patients on their care journey. LillyDirect works to improve access to care, reduce healthcare costs, and provide holistic support to enable better outcomes for people living with chronic disease. Since launch, we’ve seen rapid growth—signaling the significant unmet needs of people navigating the complexities of the U.S. healthcare system. Our goal is to create world class experiences that stand alongside the best consumer brands. That means delivering value through thoughtful design, clear communication, and operational excellence at every touchpoint. The Role We are seeking an Associate Director, Lifecycle Content Lead to define and deliver content across the entire LillyDirect ecosystem from digital tools and service messages to packaging and support ensuring every experience is clear, consistent, and aligned! This role is responsible for writing, managing, and evolving all content that supports our consumers — from sign-up through onboarding, transactional moments, ongoing engagement, and reengagement. You’ll develop the words, flows, and strategies that bring our services to life and ensure they’re accessible, accurate, and always in our voice. You’ll take the lead on developing key content and be responsible for writing high-impact pieces while leading agency or vendor partners to support broader content needs. You’ll collaborate closely with teams across product, design, legal, consumer research, go-to-market, technology, and operations to ensure every piece of content is appropriate for its placement, governed by the right processes, and optimized for performance. WHAT YOU’LL WORK ON Write and manage content across email, SMS, product interfaces, packaging, site experiences, transactional flows, and service channels including representing LillyDirect’s voice in partner platforms and vendor-delivered content to drive seamless cohesive experiences Ensure all content reflects our tone, positioning, and consumer intent tailored to the audience, moment, and medium Own and manage a messaging and campaign calendar, ensuring cohesion, visibility, and no duplication across touchpoints Create content for engagement and reengagement campaigns helping design the experiences that drive continued action and writing the messages that connect consumers to those moments Develop and refine transactional and service messaging to keep consumers informed, confident, and supported throughout their journey Partner with experience leads and GTM team to ensure content is deployed with proper context, consent, and clarity Collaborate with consumer researchers to help shape how feedback is solicited and communicated to consumers, including the language and experience surrounding embedded surveys Maintain and govern content within CMS tools like Adobe Experience Manager and/or Contentful, ensuring accuracy, freshness, and compliance Guide content through internal approval processes, track usage and expiration timelines, and lead regulatory requirements Lead agency and vendor relationships, including brief development, quality control, and alignment to voice and standards Identify innovative content formats, delivery channels, and technologies — including AI-assisted tools — that enhance how we serve and engage consumers Track and analyze content performance, optimize based on insights, and support content strategy reporting for internal and executive partners Contribute to high-visibility communications and materials that convey our content strategies or consumer experience initiatives. WHO YOU’LL WORK WITH This role works cross-functionally with product, experience, go-to-market, technology, operations, legal/compliance/regulatory, consumer research, design, and analytics teams. You’ll operate as the editorial and content subject matter expert for the consumer experience, ensuring every word we put into the world works harder, performs better, and reflects the high standards of the LillyDirect brand. BASIC REQUIREMENTS Bachelors Degree 5 years in consumer content-focused roles Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role. STRONG PREFERENCES Strong editorial, UX writing, or product content background Proven experience crafting lifecycle content across digital channels, preferably in ecommerce, health tech, or consumer platforms Demonstrated ability to write, edit, and deliver content that is clear, persuasive, and aligned to brand tone Strong experience working within CMS platforms such as Adobe Experience Manager, Contentful, etc Strong cross-functional collaboration skills and ability to manage review and approval processes Detail-oriented and able to lead multiple projects in parallel while maintaining quality ADDITIONAL PREFERENCES Experience operating within regulated industries or managing content subject to legal, compliance, or usage constraints Familiarity with lifecycle platforms such as Braze, Salesforce Marketing Cloud, or similar Experience managing vendors and/or content agencies Comfort presenting work and insights to senior leaders and supporting high-level communication deliverables Strategic thinking with an innovator’s approach and curiosity about new tools, formats, and technologies (including AI) Deep empathy for consumers and a strong belief in content as a service and differentiator Experience designing or structuring content for AI use cases including LLM training, semantic tagging, or personalization. Experience with headless CMS concepts. A strategic problem solver with a bias for action and a drive to simplify complex challenges OTHER INFORMATIONLocation: Indianapolis Travel: 25% Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups. Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $122,250 - $179,300 Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees. WeAreLilly

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